Seeing Red Collection

Unveiled during Paris Fashion Week, SEEING RED's new collection, is a material and conceptual study on urgency, resistance, and transformation.

Each piece confronts the act of making as a gesture of memory and defiance, reclaiming what already exists to imagine what could be.

Seeing Red is a London-based creative project with a multidisciplinary approach to textiles in fashion. Dedicated to the value of the handmade, Seeing Red is involved in every stage of the production process — from concept to construction — sourcing and manipulating high-quality materials to create garments with reduced environmental impact.

PONDA is a biomaterials company developing novel textiles from truly regenerative fibres. By linking the regeneration of endangered ecosystems to the production of responsible materials, PONDA empowers fashion brands to embed regeneration into the very fabric of what we wear.