Material Dialogue: Seeing Red × Readymade

Material Dialogue: Seeing Red × Readymade

Conversations with Fred from Seeing Red, the London-based brand, began last summer, circling around materials and process from both ends of the design spectrum.

Rather than starting with silhouettes or themes, the dialogue focused on existing matter: what it means to begin with materials, to let them shape direction, and to work within their constraints.

By autumn, the exchange moved to Milan. Days were spent in the studio, pulling textiles from Paola Barrón’s personal archive, and visiting a selection of our partner mills — observing not only the finished fabrics, but how they’re made. This collaborative research became the foundation for Adapt.

The collection explores the relationship between nature and humanity, placing technical synthetics in dialogue with natural fibres, balancing utility and comfort — and ultimately prompting the question: Which is really more useful when you’re immersed in the wild?

Adapt was launched in Paris this June. The full reveal is still to come. For now, we share a closer look at the materials that shaped it, and how they were transformed.

Our brands collaborations reflect our ethos: material integrity, technical craftsmanship, and a clear, uncompromising point of view.